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4 Steps to Becoming a Remote Marketing Master

With the right environment and mindset, you can be the creative marketer you were destined to be. You scored a remote job! Congrats. No more long commutes. No more outfit planning. No more morning and evening traffic. It’s just you and your outfit of choice to do the...

Appealing to Providers in Healthcare Marketing

The 2017 Healthcare IT Marketing and PR Conference, which took place in Las Vegas in April, left attendees in the healthcare marketing community with quite a bit to chew on. From panels on content strategy to sessions highlighting SEO best practices, the gathering...

5 Keys to Effective Engagement in Healthcare B2B

The high-stakes field of healthcare has seen an immense amount of change over recent years. Advancements in digitizing patient data, the shift to value-based care and the rise of consumerism in healthcare are a few of the major factors ushering the industry into a new...

Five Ways to Win with Speaking Abstracts

Are you casting a wide net - being strategic with marketing/sales teams when it comes to speaking engagements? So you’ve got a great topic. You have a subject matter expert willing to speak. Now what?  WAIT!  No, really – hang tight.  There are three more questions to...

Rebranding on a shoestring budget (part 2 of 2)

In my previous blog (part 1 of 2), we checked off the first few steps to rebranding on a shoestring budget. Once you and the team have completed a brainstorming session, follow with these remaining steps to make your rebrand a success. Leadership buy-in Yes, this was...