Case Study

Central Learning

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CHALLENGE

Emerging niche technology company needed a creative way to build name recognition and generate hospital leads.

The company’s new solution was introduced to the healthcare industry in late 2015.

SOLUTION

The company partnered with Agency Ten22 to bring the national coding contest to life.

Agency Ten22 built a six-month branding, marketing and PR strategy for Central Learning. Components included:

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Branding, tagline and graphics for the contest

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Integrated email, advertising and paid promotion strategy to gather contestants

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Persona/specific messages to entice coding managers

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Media briefs and outreach to spread the word

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Powerful PR plan to promote contest winners, data and experiences

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Event/based marketing at AHIMA’s National Convention to conclude the campaign

IMPACT

“The Ten22 team took our idea and made it come to life. From the messaging to design and execution, they know what’s piquing our prospects’ interest and have proven they can effectively engage them in meaningful ways.”
– Eileen Tkacik, Director, Operations & Information Technology, AVIANCE Suite Inc.

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2,500% increase in website traffic from advertising

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286% increase in website traffic from email campaigns

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42% increase in total web visits to the client’s site

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74% increase in new website visitors

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550 contest participants

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Published the healthcare industry’s first true ICD/10 coder accuracy data