Case Study

HIM Connections

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CHALLENGE

National health information management recruiting and staffing firm needed fresh job candidates and HR managers.

The firm wanted to address both audiences simultaneously while gathering new leads. Faced with a tight budget, brand awareness and lead generation was a challenge.

SOLUTION

The company partnered with Agency Ten22 to launch a 3-month print and digital campaign.

Agency Ten22 started with creative brainstorming to solidify an integrated email, direct mail and social media strategy. A series of dimensional mailers, email, blogs and social posts were launched with checklists and tips as offers.

IMPACT

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1,201% increase in website traffic from email campaign

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202% increase in website traffic from social media campaign

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28.92% increase in total web visits to the client’s site

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25% increase in new website visitors

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20% of Q1 visits to the website resulted directly from campaign/ related efforts