Case Study

Payor Logic

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CHALLENGE

Niche HIT technology company looking to update image and grow brand awareness.

Prior focus was pre/acute care (ambulance, laboratory and EMS markets). Exposure to hospital audience was a new goal.

SOLUTION

N

Update company message, product positioning and client testimonials

N

Complete refresh and rewrite website

N

New collateral, email campaign library

N

Media outreach and interview/article placements

IMPACT

N

Completely new website

N

7 pieces of new content

N

4 industry article placements

N

3 speaker abstracts