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Appealing to Providers in Healthcare Marketing

What Works and What Doesn’t

The 2017 Healthcare IT Marketing and PR Conference, which took place in Las Vegas in April, left attendees in the healthcare marketing community with quite a bit to chew on. From panels on content strategy to sessions highlighting SEO best practices, the gathering… READ MORE »

Resources

Appealing to Providers in Healthcare Marketing

The 2017 Healthcare IT Marketing and PR Conference, which took place in Las Vegas in April, left attendees in the healthcare marketing community with quite a bit to chew on. From panels on content strategy to sessions highlighting SEO best practices, the gathering...

read more

Build Your Personal Brand to Advance Your Career

In marketing circles, “branding” is a verb. It’s a process that forces you to first understand, then be understood. For example, marketing agencies work with healthcare software companies and consulting firms to verify which specific problems they can solve. Once we...

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5 Keys to Effective Engagement in Healthcare B2B

The high-stakes field of healthcare has seen an immense amount of change over recent years. Advancements in digitizing patient data, the shift to value-based care and the rise of consumerism in healthcare are a few of the major factors ushering the industry into a new...

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5 Things to Remember for a Remarkable Logo

It takes a quick look, maybe two seconds, for someone to evaluate you. First impressions happen fast. In the blink of an eye, someone forms an opinion about you based on your appearance. The same holds true for your company logo. An impression of your company is...

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Five Ways to Win with Speaking Abstracts

Are you casting a wide net - being strategic with marketing/sales teams when it comes to speaking engagements?So you’ve got a great topic. You have a subject matter expert willing to speak. Now what?  WAIT!  No, really – hang tight.  There are three more questions to...

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Rebranding on a shoestring budget (part 2 of 2)

In my previous blog (part 1 of 2), we checked off the first few steps to rebranding on a shoestring budget. Once you and the team have completed a brainstorming session, follow with these remaining steps to make your rebrand a success. Leadership buy-in Yes, this was...

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Rebranding on a Shoestring Budget (part 1 of 2)

When I was team lead for our client Enjoin’s rebranding initiative, it took four months from the day they said “let’s do this” to the national conference where they unveiled the new look. Fast? I’d say so. All articles I’ve read about rebranding land somewhere around...

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Pay vs. Pitch: Three Considerations for HIT Content

Agency Ten22 frequently meets with healthcare IT software and service companies. From CEOs to marketing managers, the same question always comes up: “Is it better to pay for content placement or earn opportunities through media relationships?” The answer is both!Paid...

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How to use Google Spaces to improve SEO

The world of SEO can be bewildering and full of competing, often unsupported, claims (promises) for success on Google’s search engine results page (SERP). Arriving at the coveted top spot, or simply on the front page of results, remains the Holy Grail in terms of...

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How big data can inform your writing – 3 tips

With the expansion of electronic health records, it’s easier to collect and analyze big data than ever before. In today’s digital age, data is also readily available online. This provides a whole host of opportunities for writers. With a little time and effort spent...

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Choose colors wisely for design projects: 3 tips

When it comes to choosing colors for a graphic design project, there technically aren’t any wrong options. However, when used effectively, a good color choice—combined with an even better chromatic arrangement—can definitely enhance the final product and garner a...

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Ten22: What’s in a name?

Agency Ten22 is a public relations firm, offering strategic content and marketing services—focused on healthcare IT. To put it simple, we are passionate marketing professionals who network with lots of healthcare people. Our goal is to always simplify messages and put...

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