Growing up in the healthcare industry is a huge advantage.

That’s what we’ve done. No need to spend weeks educating us on the nuances of healthcare. We get it.

Experts in Health IT

We know this industry, quite well.

Click here for validation.

With Ten22, you quickly leverage our knowledge and relationships to deliver compelling messages for hospital and provider prospects.

As our client roster grows, we make sure to keep our size an advantage. Bigger isn’t always better. Our philosophy is that healthcare expertise and proven creative talent always trumps size.

Agency Ten22 is proud to be the WINNER of Ragan Communications and PR Daily’s “Best Innovation in Media Relations” Award for 2018!

Read all about it ➤


To deliver content, public relations and marketing services that clients, editors and partners respect above any other healthcare technology agency.


To become the most respected and sought after content, public relations and marketing services agency in healthcare technology.

Values: Learn

Passion for learning about healthcare, technology and marketing practices

Values: Collaborate

Share what we learn with colleagues, clients and partners

Values: Give

Provide good service to support the common good of our clients, partners and community

Values: Celebrate

Take time to celebrate small wins and big wins, personal and professional

Beth Friedman

Founder and CEO

Beth Friedman is the founder and CEO of Agency Ten22. Prior to starting the firm in 2005, Beth served in a variety of sales, marketing and public relations leadership roles for several health IT companies including McKesson, and eWebCoding. Our clients most appreciate Beth’s deep knowledge of healthcare. From her start as a clinical coder, Beth worked in medical staff services, quality assurance and data analytics before joining the vendor community in 1991. Beth holds degrees in health information management and healthcare administration. She is a member of HIMSS, AHIMA, HFMA, ADCIS, HCCA and the American Marketing Association.

Tweetable Facts About Beth

  • Favorite Quote: “Sometimes life gets bad, but then it gets good again” Mable Clupper, Beth’s Granny
  • The biggest risk I’ve ever taken was starting my own company.
  • The scariest thing I’ve ever done was moved all the way across the country, not knowing a single person
  • My favorite hobbies outside of work are hanging out with my teenage son, playing tennis and walking on the beach with my beau
  • My hidden talent? There’s an interior decorator hiding within me

Erin Wabol, MBA

Vice President, Marketing

Erin has 14 years of experience creating successful marketing campaigns through a combination of planning and strategy, sprinkled with creativity and consumer insights. She has an appreciation for all marketing channels and enjoy developing imaginative solutions for how they can work together.

Erin finds true joy when she can ensure that the strategy developed for a client is reflective of their objectives and is executed in such a way that it not only meets their goals but exceeds them. Whether it be a logo redesign, website overhaul, quarterly email campaign or a myriad of other assignments, she understands that measurement is crucial. With help from her fabulous colleagues, Erin enjoys diving into data to make wise, insight-driven marketing recommendations.

Prior to joining the Ten22 team, Erin was the Marketing Manager at OSi Transcription, acquired by Nuance Communications. While at OSi she strategically developed the brand from the ground up, including website redesign to create a better user experience. She also successfully identified, developed and managed all traditional and digital marketing initiatives as well as conferences. Previously, Erin managed advertising, marketing, and nationwide event efforts for a therapeutic modality manufacturer.

Erin holds a Masters of Business Administration and BS in Business Administration, Marketing from the University of South Florida. She is certified in Pragmatic Marketing.

Tweetable Facts About Erin

  • My hobbies outside of work include going to the beach, bike rides and anything outside in the Florida sunshine.
  • The scariest thing I’ve ever done was have children! But also, by far the most rewarding thing I’ve ever done.
  • The biggest risk I’ve ever taken was relocating out of state—away from then fiancé, while finishing my MBA—to take on a new job. The risk paid off since the gig was with Ten22 and I have a supportive husband.
  • The best advice I’ve ever received was “Worrying about the future doesn’t help today. Have confidence in your ability to handle what life throws at you.”
  • My favorite place I’ve ever visited was Turks and Caicos. The water and solitude is magical.

Kathy Contes

Executive Director, Digital Marketing

Kathy Contes is a marketing communications leader with over 20 years of experience in the healthcare and health IT industries. Kathy has experience developing, implementing and growing marketing programs start-ups to Fortune 100 companies—including Microsoft, Unisys, McKesson, HP, InfoSys, CTG, Cisco, PacifiCare (now United Healthcare), QCSI (now Trizetto), IAC and TriWest Healthcare Alliance. She successfully negotiates vendor and advertising contracts with these top tier media outlets. Kathy spearheads strategic digital marketing such as well planned, business focused website design and social media programs.  Kathy earned a B.S. degree in finance from Arizona State University and is a member of the Arizona HIMSS Chapter.

Tweetable Facts About Kathy

  • I love Military History
  • I like the ologies:  Geology, paleontology, archaeology, Egyptology, etc..
  • My top 3 places I’d like to visit are Greece, Egypt and a guided World War II Tour of Europe
  • My favorite places I’ve already visited are Pearl Harbor, Diamond Head and Yellow Stone National Park

Julie Abbott

Senior Writer and Editor

Julie brings more than 20 years of experience in content development, specializing in health information management, clinical documentation improvement, information governance, clinical communications and health IT. She writes feature articles, case studies, blogs, newsletters, website copy, press releases and more. Julie collaborates with clients to promote their expertise and solutions supporting value-based care initiatives. She previously worked with a leading company that provides software for healthcare billing, auditing and compliance. In her literary life, Julie is the submissions editor for The Great Smokies Review, published by UNC Asheville’s Great Smokies Writing Program. A former social worker, she earned a bachelor’s degree in psychology from the University of Georgia.

Tweetable Facts About Julie

  • My interests outside of work include Horses, gardening, yoga, hiking, and photography
  • My Favorite quote is “Tell me, what is it you plan to do with your one wild and precious life?” -Mary Oliver
  • The top 3 things on my bucket list are 1. Travel to Portugal, Spain, Greece, Ireland and beyond, 2. Create a small horse farm, and 3. Ride Lusitano horses on the coast of Portugal
  • The best advice I’ve ever received was “Gratitude turns what we have into enough. Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.” Rumi
  • My favorite I’ve ever visited was Northern New Mexico—hiking, creative writing, horseback riding, photography
  • I’ve never gone, but would love to visit One Square Inch of Silence, possibly the quietest place in the United States, located in the Hoh Rain Forest of Olympic National Park

Jess Clifton

Account Manager

Jess Clifton brings fifteen years of experience in healthcare B2B to her role as a ghostwriter and content strategist. Leaning on her background in media relations, digital marketing and market research, she supports healthcare IT clients serving the acute care, physician practice and payer markets. Jess honed her technology and marketing skills working as a business intelligence analyst, SaaS product manager, marketing director and writer for Billian’s HealthDATA, helping the company develop their online provider analytics platform until the company was acquired by Definitive Healthcare in 2016. Jess is a staunch supporter of behavioral health integration and the advancement of women in HIT. In her downtime, Jess dabbles in photography and can frequently be found exploring the great outdoors with her husband and son.

Tweetable Facts About Jess

  • My favorite book is Sarah Ban Breathnach’s “Something More: Excavating Your Authentic Self” because it teaches me something new about myself with each read.
  • If I could have a superpower, it would be to freeze time – the older I get the more I realize what a precious resource time is.
  • My interest outside of work is photography. I love it! There is something so immersive about being behind the camera and capturing a moment.
  • My favorite quote is “Those who don’t believe in magic will never find it.”
  • The scariest thing I’ve ever done was sold our house, put everything in storage, and lived in an RV with my husband and son. Briefly. (Tiny living is hard.)

Heather Dorsett

Account Manager

Heather Dorsett, MBA, has more than 20 years of diverse marketing experience. Prior to partnering with Agency Ten22, she was head of marketing at PerfectServe, a clinical communications company based in Knoxville, TN. While there, she served on the executive team, leading marketing strategy development and execution, and spearheading the company’s evolution of digital marketing. Before joining PerfectServe, Heather served in a variety of marketing roles at Premier, Inc., including product marketing, digital and content marketing.

She holds a bachelor’s degree from Wingate University and a master’s in business administration from University of North Carolina at Charlotte, and she is a certified Project Management Professional (PMP)®.

Tweetable Facts About Heather

  • My favorite movie of all time is The Last Unicorn. My favorite book is Wuthering Heights by Emily Bronte. My favorite song is Don’t Fear the Reaper by Blue Oyster Cult.
  • If I could have a superpower, it would be the power to heal.
  • The top 3 things on my bucket list are 1) Hike the Appalachian Trail. 2) Travel to Greece. 3) Open a Bed & Breakfast.
  • The best advice I have ever received was from My former boss and mentor who would always say to me, “Run towards the dragon.” I speak this mantra to myself, especially in times when I’m fearful or not looking forward to doing something.
  • I have a hidden talent – I know how to drive a tractor.

Lisa Reichard Marks, RN, BSN

Director of New Business Development

Lisa has 20 years of healthcare as a clinician, leader, and strategist. She began her career working in hospitals as a registered nurse and she quickly advanced into management roles. Lisa then moved into the corporate healthcare space, and worked as the Director of Business Development at Billian’s HealthDATA, until the company was acquired by Definitive Healthcare. While at Billian’s, she served in a variety of sales and marketing roles partnering with top healthcare IT companies to help them solve complex data problems, increase their brand awareness, and acquire new customers. Lisa is a valuable content creator, writing articles for both Billian’s and HIStalk. Lisa attended Agnes Scott College and the University of Central Florida. She holds a bachelor’s degree in Nursing.

Tweetable Facts About Lisa

  • Voted “Miss Congeniality” in high school. 
  • The best advice I’ve ever received was from my mom: “If you believe in yourself, you can do anything.”
  • The scariest thing I’ve ever done was to pack up and move to Hawaii to work as a nurse.  However, it turned out great!  I had a wonderful time surfing and scuba diving. It is a fascinating place.
  • My great passions outside of work include spending time with family and friends, hiking, creative cooking, and watching college football.
  • Favorite quote: “What you do makes a difference, and you have to decide what kind of difference you want to make.”-Jane Goodall.
  • There is a special place in my heart for children’s charities and entrepreneurs. 

Amber Doster

Director, Speakers Bureau

Before joining AgencyTen22, Amber Doster held several marketing positions for over eleven years with HealthPort, including Vice President for more than five years. With well over 25 years of healthcare marketing knowledge and seasoned leadership experience, Amber’s primary focus and passion are health information technology and health information management. She is proficient in strategic planning, market research, event planning, trade show management, internal and external brand management, contact management, B2H marketing, and communications. Before joining HealthPort in 2001, Doster served as Marketing Product Manager for WebMD. She’s held key marketing positions supporting health information technology and management in both the acute care and ambulatory settings.

Tweetable Facts About Amber

  • Outside of work I regularly volunteer at a local horse rescue and help care for over 100 rescues – I love horses

  • I love true crime podcasts

  • I’m obsessed with and uncovering my family’s past. I am discovering my ancestors from the 1500’s

  • The best work advice I have ever received was from one of my favorite former CEOs, “When you start a new leadership position, hire someone new, fire someone, and paint the lobby”

  • One of my bucket list items is to travel to, and explore Italy

  • My favorite pastime is gardening with my husband and three girls

  • Interesting fact about me is I’m deathly afraid of water but I am a certified scuba diver

Nicole Quinlan

Graphic Designer

Nicole Quinlan brings nearly 15 years of experience in corporate marketing, artistic creation and business ownership. She focuses on design and marketing consulting in both print and online media. She’s served as a Corporate Design and Marketing Manager for two healthcare companies as well as managing marketing projects for companies like Castrol/BP and CARE. Nicole holds a Bachelor of Arts in International Business as well as Art History.

Eric Hoffman

Director of New Media

Eric built his first website in 1997 when the owners of the structured network cabling and data center architecture firm he was working for decided to go online with their first website. The task naturally fell to Eric, known as “the computer guy.” This experience launched a new career in web design and development, and internet infrastructure technology engineering. Eric’s background in IT support and engineering provides a more complete foundation for meeting a company’s online goals. Eric holds an associate degree from Gwinnett Technical College along with the following credentials: Intermediate HTML Design Certification, ASP Developer Certification, and XML/DTD Developer Certification, MCSE, MCP +Internet.

Tweetable Facts About Eric

  • Is an accomplished amateur chef, much to the delight of my family.
  • I’m a bit plant obsessed, and If I had it to do all over again, I would become a landscape architect.
  • After being accused of having a walking gait like Sasquatch (by my kids), I decided to post videos of myself to Instagram imitating Sasquatch in various settings.
  • Spent the last 12 years of his life running a non-profit cheerleading program in my “spare time”
  • Favorite quote: “Innocence, once lost, can never be regained.” So be careful of the knowledge you gain – it demands action.

“I learned of Ten22’s offerings through a referral of a colleague in the Healthcare IT industry. Our organization’s objective was to increase productively within public relations, outbound marketing, and lead generation efforts. One thing that steered us towards Ten22 was their niche specialty of Healthcare IT. Since ComplyAssistant only works within the Healthcare IT vertical, we found it necessary to have a company with this expertise. We have only been working with Ten22 for a couple months but they have already organized the aforementioned efforts and created an implementation plan for us to mutually work through over the next ten months. I would highly recommend Ten22 to anyone who is looking for a way to maximize their company’s exposure to the Healthcare industry.”
– Ken J. Reiher, Vice President Operations, ComplyAssistant


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