Growing up in the healthcare industry is a huge advantage.

That’s what we’ve done. No need to spend weeks educating us on the nuances of healthcare. We get it.
Experts in Health IT
We know this industry, quite well.

Click here for validation.

With Ten22, you quickly leverage our knowledge and relationships to deliver compelling messages for hospital and provider prospects.
As our client roster grows, we make sure to keep our size an advantage. Bigger isn’t always better. Our philosophy is that healthcare expertise and proven creative talent always trumps size.

Agency Ten22 is proud to be the WINNER of Ragan Communications and PR Daily’s “Best Innovation in Media Relations” Award for 2018!

Read all about it ➤


To deliver content, public relations and marketing services that clients, editors and partners respect above any other healthcare technology agency.


To become the most respected and sought after content, public relations and marketing services agency in healthcare technology.

Values: Learn

Passion for learning about healthcare, technology and marketing practices

Values: Collaborate

Share what we learn with colleagues, clients and partners

Values: Give

Provide good service to support the common good of our clients, partners and community

Values: Celebrate

Take time to celebrate small wins and big wins, personal and professional

Beth Friedman, BSHA, RHIT

President and Founder
Beth Friedman is the President of Agency Ten22. Prior to starting the firm in 2005 formerly known as The Friedman Marketing Group, Beth served as Director of Marketing for A4 Health Systems, McKesson, and eWebCoding. Beth holds a Bachelor’s Degree in Healthcare Administration and is a registered health information technician (RHIT). She is a member of HIMSS, AHIMA, HFMA and the American Marketing Association. Beth began her career as a clinical coder and supervisor for two large Pittsburgh hospitals. From coding, she moved to quality assurance and data management before joining the vendor community in 1991.

Erin Wabol, MBA

Partner & Chief Marketing Officer
Prior to joining the firm in 2011, Erin held marketing roles in pharmacy and medical transcription. With a passion for creative campaigns, she enjoys helping clients find the right marketing mix, no matter the budget. As Ten22’s unofficial creative director, Erin works closely with clients on campaigns, design, strategy and budgeting. She is a member of the American Health Information Management Association, MarketingProfs and the American Marketing Association. Erin holds a Bachelor’s Degree in Marketing and a Master’s in Business Administration from the University of South Florida.

Angela Jenkins

Health IT PR Director and Content Strategist

Angela Jenkins brings two decades of high performance public relations, account management and content management expertise for healthcare IT companies on both the corporate and agency side. She is passionate about finding strategic opportunities to build brand momentum and expand leads that align with clients’ visibility, business and content strategy goals. Upon earning her bachelor’s degree in journalism from Auburn University, Angela began her career as a newspaper reporter in the Southeast and later launched prominent consumer websites during the era. She has been honored as a PRSourceCode “Top Tech PR Pro Communicator” and is the recipient of IABC Gold and Silver Flame Awards. Angela is a member of the Colorado HIMSS Chapter and Colorado Healthcare Strategy and Management (CHSM) organization.

Jessica Clifton

Senior Healthcare Writer

Jess draws on over 12 years of experience in digital marketing, business intelligence and market research focused exclusively on the healthcare b-to-b space. She honed her tech and writing skills at Billian’s HealthDATA where she previously worked as a data analyst, Product Manager and Director of Marketing. Jess is a member of HIMSS, a #healthITchicks collaborator, and a fierce believer in the impact of health IT, value-based care, and the social determinants of health. In her down-time Jess serves as a board member of TC New Tech, working to foster tech entrepreneurship in her northern Michigan home town. She holds a Bachelor’s Degree in Psychology from the University of Georgia.

Kathy Contes

Executive Director, Digital Marketing

Kathy Contes is a marketing communications leader with over 20 years of experience in the healthcare and health IT industries. Kathy has experience developing, implementing and growing marketing programs start-ups to Fortune 100 companies—including Microsoft, Unisys, McKesson, HP, InfoSys, CTG, Cisco, PacifiCare (now United Healthcare), QCSI (now Trizetto), IAC and TriWest Healthcare Alliance. She successfully negotiates vendor and advertising contracts with these top tier media outlets. Kathy spearheads strategic digital marketing such as well planned, business focused website design and social media programs.  Kathy earned a B.S. degree in finance from Arizona State University and is a member of the Arizona HIMSS Chapter.

Cathy Catlin

Senior Healthcare Writer

Cathy Catlin is the new Gal on the Block at Ten22. She comes to us with 35+ years in Health Information Management (HIM), the last 20 as a consultant where she served as the Director of Consulting for several companies. In that role, she performed HIM department assessments which included written reports and recommendations for over a hundred hospitals across the U.S., spent umpteen months in Interim Management roles for small and large healthcare organizations and logged many thousands of airline miles. Cathy has two Bachelor’s degrees: a BS in Health Information Management and a BA in Interior Design. She has taken several copywriting courses with the American Writers and Artists, Inc. (AWAI) and has now turned her extensive experience and talents to writing. She is a member of AHIMA, the Professional Writers Association and AWAI’s Circle of Success.

Julie Abbott

Senior Writer and Editor
Julie brings more than 20 years of experience in content development, specializing in health information management, clinical documentation improvement, information governance, clinical communications and health IT. She writes feature articles, case studies, blogs, newsletters, website copy, press releases and more. Julie collaborates with clients to promote their expertise and solutions supporting value-based care initiatives. She previously worked with a leading company that provides software for healthcare billing, auditing and compliance. In her literary life, Julie is the submissions editor for The Great Smokies Review, published by UNC Asheville’s Great Smokies Writing Program. A former social worker, she earned a bachelor’s degree in psychology from the University of Georgia.

Nicole Quinlan

Graphic Designer
Nicole Quinlan brings nearly 15 years of experience in corporate marketing, artistic creation and business ownership. She focuses on design and marketing consulting in both print and online media. She’s served as a Corporate Design and Marketing Manager for two healthcare companies as well as managing marketing projects for companies like Castrol/BP and CARE. Nicole holds a Bachelor of Arts in International Business as well as Art History.

Eric Hoffman

Director of New Media
Eric is a seasoned technical and creative professional with a coveted track record featuring excellent project execution, customer satisfaction and service in the interactive marketing industry since 1997. Hoffman holds an associates degree from Gwinnett Technical College and certifications in Intermediate HTML Design Certification, ASP Developer Certification, XML/DTD Developer Certification, MCSE, MCP +Internet.

Kaye Gibson

Speakers Bureau Director
With more than a decade of marketing experience, Kaye Gibson specializes in marketing strategy, corporate communication, and branding. She has worked in the corporate, private and non-profit sectors in several areas of marketing, event management and business development. Kaye has led marketing and event efforts for companies ranging in size – from a private technology start-up to a “Big Four” accounting firm, serving in both staff and managerial roles. She received a Bachelor of Arts in English and Communication from the University of Georgia and a Master of Art in Public Relations from Johns Hopkins University.
“I learned of Ten22’s offerings through a referral of a colleague in the Healthcare IT industry. Our organization’s objective was to increase productively within public relations, outbound marketing, and lead generation efforts. One thing that steered us towards Ten22 was their niche specialty of Healthcare IT. Since ComplyAssistant only works within the Healthcare IT vertical, we found it necessary to have a company with this expertise. We have only been working with Ten22 for a couple months but they have already organized the aforementioned efforts and created an implementation plan for us to mutually work through over the next ten months. I would highly recommend Ten22 to anyone who is looking for a way to maximize their company’s exposure to the Healthcare industry.”
– Ken J. Reiher, Vice President Operations, ComplyAssistant