Measuring and Maximizing Social Media ROI

Measuring and Maximizing Social Media ROI

In modern business, social media marketing is ubiquitous. An active presence on social media enhances brand visibility, promotes real-time engagement and demonstrates professional legitimacy. (When was the last time you encountered a company that wasn’t on LinkedIn,...
Best Practices for Press Releases

Best Practices for Press Releases

As we kick off the new year, perhaps your marketing team is including press releases in your marketing or public relations plan for 2019. Whether you have product launch news to share at HIMSS19 or your leadership team wants to shout customer acquisitions from the...
Pubcon Meets Expectations and More

Pubcon Meets Expectations and More

With Pubcon Florida 2018 coming up next month, here’s a little of what to expect based on my experience as a first-time Pubcon attendee last November. It’s safe to say I’m now a Pubcon follower! How Pubcon Compares with other Educational Events This conference...