Measuring and Maximizing Social Media ROI

Measuring and Maximizing Social Media ROI

In modern business, social media marketing is ubiquitous. An active presence on social media enhances brand visibility, promotes real-time engagement and demonstrates professional legitimacy. (When was the last time you encountered a company that wasn’t on LinkedIn,...
Digital Summit Tampa: Back-to-Work Takeaways 2019

Digital Summit Tampa: Back-to-Work Takeaways 2019

How to Strengthen Your Digital Marketing and Content Strategy (Hint: Ditch Your Cape) I was so pleased with Digital Summit Tampa last year (you can catch my 2018 recap here) that I decided to attend again this year. It’s a great value and in my back yard of Tampa....
Ten22 Recap: HIMSS19 Revenue Cycle Solutions Summit

Ten22 Recap: HIMSS19 Revenue Cycle Solutions Summit

Held one day before the HIMSS19 Conference kickoff, the Revenue Cycle Solutions Summit covered twelve sessions in eight hours. Here is my take on the topics covered on stage, and off.  Back to the Future—2018 and 2019 Similarities  My first observation was the awkward...
Best Practices for Press Releases

Best Practices for Press Releases

As we kick off the new year, perhaps your marketing team is including press releases in your marketing or public relations plan for 2019. Whether you have product launch news to share at HIMSS19 or your leadership team wants to shout customer acquisitions from the...