Digital Summit Tampa: Back-to-Work Takeaways

Digital Summit Tampa: Back-to-Work Takeaways

How to Simplify Your Digital Marketing and Content Strategy (Hint: Include a Villain) Last month I had the pleasure of attending the Digital Summit in Tampa, Florida. Our team occasionally attends revenue cycle and health IT conferences so the marketing nerd in me was...
7 Critical DON’Ts of Lead Nurturing

7 Critical DON’Ts of Lead Nurturing

Now that you’ve captured leads from your awesome landing page, those leads now need extra care and attention to turn them into viable sales opportunities. Enter lead nurturing. The ability to create and maintain strong relationships is essential to any buyer-based...