philanthropyphilanthropyGiving back to your community has many benefits. Volunteering on an ongoing basis allows you to cultivate strong relationships. It also simply feels good to advocate on behalf of a mission or cause for which you’re passionate.

Volunteering can also positively affect your business. Here are four reasons why:

Volunteering builds brand awareness.

Businesses are always looking for ways to improve their company culture, empower employees, attract new customers, and support the community. You can accomplish all of these goals in a variety of ways. For example, consider asking an employee to serve on a non-profit board of directors or sub-committee (e.g., finance, human resources, event planning, marketing, or development) for a local organization. By becoming more involved in the community, your employee not only gains confidence, but he or she also provides a valuable service and brings brand awareness to your company at the same time.

Another idea is to serve as a corporate or event sponsor to bring name recognition to your company. This benefits both you and the event as a whole.

Volunteering grows your network.

Volunteering offers the opportunity to form relationships with individuals throughout the community with whom might not otherwise have had contact. By building your circle of influence, you’ll foster relationships with those who care about the same issues and who advocate for similar changes within your community.

Opening the lines of communication with newly-met connections may lead to your next client, strategic partnership, or future employee.

Volunteering builds your experience.

By consistently offering your time to a non-profit organization, you build knowledge and experience in a new industry with which you might not have otherwise been familiar. Volunteering also helps improve your commitment to the community. If others in the community see your commitment, they begin to build trust in you and your business, and they may be more likely do business with you. People tend to engage with businesses and individuals they trust.

Volunteering has an impact.

Last, but certainly not least, volunteering is one of the best ways to positively affect your community. Find your passion. Be involved. At the end of the day, you will make a difference in the organization and perhaps in someone’s life as well.

Interested in volunteering? There are many organizations looking for assistance:

How is your company making an impact

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