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We always remind clients of an important social media tip: Social media is not about logos, it’s about people. People are potentially thought leaders for your company, and if they’re not your advocates, you’re missing a big opportunity to increase brand loyalty.

It’s so important to engage your employees, partners and leadership team when it comes to growing your social media presence. We could overload you with a ton of statistics, but will spare you with just two reasons why you should leverage social media for thought leadership:

  • Your social media network appreciates and trusts you when you give them something of value and you’re helpful. Case in point: Ten22 helped a client create and share a checklist that garnered 400+ downloads earlier this summer. Of those 400, over 100 were new subscribers.
  • LinkedIn is the top paid and organic channel for B2B content

Here are three previous posts we shared about leveraging social media to help you along the way:

Social Media and COVID-19: 3 Posting Tips to Keep in Mind »

Among many lessons, COVID-19 has taught us that companies need to approach their marketing strategies, including social media, in an intentional way. With that in mind, the Ten22 team offers three tips to consider for social media posts.

Measuring and Maximizing Social Media ROI »

Although most businesses see enough value in social media to be present and accounted for on its various platforms, many fall short of a formalized social strategy. Many companies are simply keeping the proverbial lights on with social media, leaving untapped growth potential on the table. One of the key frustrations shared by marketing professionals is lack of executive buy-in on social media engagement.

10 Tips for Fostering Engagement on Twitter »

Social media is a wonderful place to learn from and engage with customers, prospects, peers, editors and thought leaders. Platforms like Twitter offer brands and individuals an opportunity to host discussions and share insights in an open forum that encourages diversity of thought. It’s just a matter of finding your tribe online.

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