Emerging niche technology company needed a creative way to build name recognition and generate hospital leads.
The company’s new solution was introduced to the healthcare industry in late 2015.
The company partnered with Agency Ten22 to bring the national coding contest to life.
Agency Ten22 built a six-month branding, marketing and PR strategy for Central Learning. Components included:
Branding, tagline and graphics for the contest
Integrated email, advertising and paid promotion strategy to gather contestants
Persona/specific messages to entice coding managers
Media briefs and outreach to spread the word
Powerful PR plan to promote contest winners, data and experiences
Event/based marketing at AHIMA’s National Convention to conclude the campaign
“The Ten22 team took our idea and made it come to life. From the messaging to design and execution, they know what’s piquing our prospects’ interest and have proven they can effectively engage them in meaningful ways.”
– Eileen Tkacik, Director, Operations & Information Technology, AVIANCE Suite Inc.