National health information management recruiting and staffing firm needed fresh job candidates and HR managers.
The firm wanted to address both audiences simultaneously while gathering new leads. Faced with a tight budget, brand awareness and lead generation was a challenge.
The company partnered with Agency Ten22 to launch a 3-month print and digital campaign.
Agency Ten22 started with creative brainstorming to solidify an integrated email, direct mail and social media strategy. A series of dimensional mailers, email, blogs and social posts were launched with checklists and tips as offers.