Case Study

MRO Corp

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BACKGROUND
MRO Corp is one of the nation’s largest providers of release of information solutions.
In early 2017, Ten22 was given a challenge: make their message heard clear. And loud. With a $7K monthly PR and marketing services budget, here is progress to date.
2017/18 SOLUTION
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Build annual PR strategy

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Pitch editors for articles, interviews, sources

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Conduct media tours and meetings

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Drive speakers bureau placements

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Manage website

IMPACT
In the First 9 Months:
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Exposure beyond HIM into C-suite audience via HFMA, Revenue Cycle Advisor and Modern Healthcare

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Article placements equal to $150K ad equivalency

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45 total placements

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1 video

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1 podcast