Resources

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What Makes a Successful Partnership—ComplyAssistant Q&A

Canon Sperrazza, Marketing Assistant for Agency Ten22 recently sat down with Gerry Blass, Ken Reiher and James Schroeder of ComplyAssistant, a healthcare compliance software and consulting provider, and Ten22 client, to discuss the value of partnerships, success...

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eBook – 5 Stages of Writing a Winning Speaker Proposal

Resources

What Makes a Successful Partnership—ComplyAssistant Q&A

Canon Sperrazza, Marketing Assistant for Agency Ten22 recently sat down with Gerry Blass, Ken Reiher and James Schroeder of ComplyAssistant, a healthcare compliance software and consulting provider, and Ten22 client, to discuss the value of partnerships, success...

read more

Innovation in Media Relations Award Q&A with Beth Friedman

After Ten22 was awarded PR Daily’s “Innovation in Media Relations” award, Beth Friedman, Ten22’s CEO, offered her insight on how Ten22 arrived at their media tour strategy, and how they continue to be an innovative force in the world of healthcare PR. Congratulations...

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Digital Summit Tampa: Back-to-Work Takeaways

How to Simplify Your Digital Marketing and Content Strategy (Hint: Include a Villain) Last month I had the pleasure of attending the Digital Summit in Tampa, Florida. Our team occasionally attends revenue cycle and health IT conferences so the marketing nerd in me was...

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7 Critical DON’Ts of Lead Nurturing

Now that you’ve captured leads from your awesome landing page, those leads now need extra care and attention to turn them into viable sales opportunities. Enter lead nurturing. The ability to create and maintain strong relationships is essential to any buyer-based...

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“Headquarters, the lead has landed. Now what?”

The Mission of a Successful Landing Page Is Lead Conversion. "Tranquility Base here, the Eagle has landed." Forty-nine years ago this month, American astronaut Neil Armstrong spoke these words into his capsule communicator signaling to ground control the successful...

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How to Tackle Writing Pitfalls—Tips from the Ten22 Team

For most writers, achieving excellence is a process that requires skill, perseverance, time and patience. Good writing doesn’t just happen. Even the most talented writers work hard to perfect their craft. In this month’s blog, the Ten22 team offers tips for overcoming...

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HIMSS18 – Discovering the Power of Innovation in HIT

Featuring educational and networking opportunities for more than 43,000 attendees, HIMSS18 upheld its place as the premier event for professionals involved in health information technology (HIT). Topics and trends included digital health, interoperability, cost...

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Pubcon Meets Expectations and More

With Pubcon Florida 2018 coming up next month, here’s a little of what to expect based on my experience as a first-time Pubcon attendee last November. It’s safe to say I’m now a Pubcon follower! How Pubcon Compares with other Educational Events This conference...

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Building Your HIMSS18 Media Plan: Eleven Tips for Success

Managing media relations at the HIMSS annual conference has changed dramatically over the years. The 1990s to early 2000s drew editors of numerous print publications several inches thick with stories and advertisements. Today, those magazines have folded or merged...

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Healthcare Marketing Trends

Agency Ten22 recently caught up with John Lynn, health IT editor, blogger, and founder of Healthcare Scene and the Healthcare IT Marketing & PR Community (HITMC), to get his thoughts on the state of healthcare marketing. Here he offers insight into the unique...

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Saving Journalism in the Evolution to Digital Content

Remember when we depended on B2B traditional media such as print? What we lacked in mass outlets besides broadcast for breaking news was gratified by well-crafted, informed storytelling, that is, journalistic style writing in its truest form. Today, instantly...

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Asking Great PR Questions

Just before Gertrude Stein died, she asked: What is the answer? No answer came. She laughed and said, “In that case, what is the question?” To find the right answers or build the best content, you need to ask the right questions. At Agency Ten22, we conduct hundreds...

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Blasting the Block: Sage Advice from Ten22 Healthcare Writers

Everyone is a writer. It just depends on how often. From emails to articles, we all put fingers on keyboards (and sometimes pen to paper) to share thoughts, opinions and lessons learned. Even Benjamin Franklin recognized the importance of the pen in his famous quote,...

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4 Steps to Becoming a Remote Marketing Master

With the right environment and mindset, you can be the creative marketer you were destined to be. You scored a remote job! Congrats. No more long commutes. No more outfit planning. No more morning and evening traffic. It’s just you and your outfit of choice to do the...

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Appealing to Providers in Healthcare Marketing

The 2017 Healthcare IT Marketing and PR Conference, which took place in Las Vegas in April, left attendees in the healthcare marketing community with quite a bit to chew on. From panels on content strategy to sessions highlighting SEO best practices, the gathering...

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Outward Thinking Raises All Ships: Personal and Professional

I rarely finish an entire business book. Most leave me thoroughly overwhelmed or massively bored. However, “The Outward Mindset: Seeing Beyond Ourselves” by The Arbinger Institute changed all that. Not only does Arbinger’s latest work hit home for our growing Agency...

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5 Keys to Effective Engagement in Healthcare B2B

The high-stakes field of healthcare has seen an immense amount of change over recent years. Advancements in digitizing patient data, the shift to value-based care and the rise of consumerism in healthcare are a few of the major factors ushering the industry into a new...

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Five Ways to Win with Speaking Abstracts

Are you casting a wide net - being strategic with marketing/sales teams when it comes to speaking engagements? So you’ve got a great topic. You have a subject matter expert willing to speak. Now what?  WAIT!  No, really – hang tight.  There are three more questions to...

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Rebranding on a shoestring budget (part 2 of 2)

In my previous blog (part 1 of 2), we checked off the first few steps to rebranding on a shoestring budget. Once you and the team have completed a brainstorming session, follow with these remaining steps to make your rebrand a success. Leadership buy-in Yes, this was...

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Rebranding on a Shoestring Budget (part 1 of 2)

When I was team lead for our client Enjoin’s rebranding initiative, it took four months from the day they said “let’s do this” to the national conference where they unveiled the new look. Fast? I’d say so. All articles I’ve read about rebranding land somewhere around...

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Pay vs. Pitch: Three Considerations for HIT Content

Agency Ten22 frequently meets with healthcare IT software and service companies. From CEOs to marketing managers, the same question always comes up: “Is it better to pay for content placement or earn opportunities through media relationships?” The answer is both! Paid...

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How to use Google Spaces to improve SEO

The world of SEO can be bewildering and full of competing, often unsupported, claims (promises) for success on Google’s search engine results page (SERP). Arriving at the coveted top spot, or simply on the front page of results, remains the Holy Grail in terms of...

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How big data can inform your writing – 3 tips

With the expansion of electronic health records, it’s easier to collect and analyze big data than ever before. In today’s digital age, data is also readily available online. This provides a whole host of opportunities for writers. With a little time and effort spent...

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Choose colors wisely for design projects: 3 tips

When it comes to choosing colors for a graphic design project, there technically aren’t any wrong options. However, when used effectively, a good color choice—combined with an even better chromatic arrangement—can definitely enhance the final product and garner a...

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Ten22: What’s in a name?

Agency Ten22 is a public relations firm, offering strategic content and marketing services—focused on healthcare IT. To put it simple, we are passionate marketing professionals who network with lots of healthcare people. Our goal is to always simplify messages and put...

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“We evaluated a number of agencies in our search for a marketing communications partner. Agency Ten22’s healthcare experience, breadth of services, and decisive methods and approaches elevated them from their industry peers in our selection process. The fact that they are a women-owned business was personally significant to me as a fellow company founder and female entrepreneur in health IT.”
– Stephanie Crabb, Co-Founder and Principal, Immersive