Measuring and Maximizing Social Media ROI
In modern business, social media marketing is ubiquitous. An active presence on social media enhances brand visibility, promotes real-time engagement and demonstrates professional legitimacy.
eBook – 5 Stages of Writing a Winning Speaker Proposal
Resources
Measuring and Maximizing Social Media ROI
In modern business, social media marketing is ubiquitous. An active presence on social media enhances brand visibility, promotes real-time engagement and demonstrates professional legitimacy.
Digital Summit Tampa: Back-to-Work Takeaways 2019
A summary of the two-day event which was packed with digital marketing sessions ranging from content, analytics, email and social media to every topic in between.
5 Reasons HIT Marketers Should Attend Industry Conferences
From a marketing perspective, a big lesson learned is that there’s much to discover at health IT conferences-beyond helping your sales team with pre-show promotions, marketing messages, collaterals and banners.
What Do Health IT Buyers Really Want from Vendor Marketing Teams?
Springtime in Atlanta is best known for three things: perpetual pollen, colorful flora and enjoying our large, wraparound front porches. For health IT marketing and public relations professionals, spring is widely recognized as a season to learn, network and celebrate at the Health IT Marketing Conference (HITMC).
From Bedside to Boardroom: Reflections from HIMSS19 Nursing Informatics Symposium
As an eighteen-year HIMSS convention veteran, I rarely come across a new meeting, reception or symposium. However, HIMSS19 was an exception. In conjunction with PerfectServe, one of Ten22’s long-term clients and a leading clinical communications vendor, I was invited...
Ten22 Recap: HIMSS19 Revenue Cycle Solutions Summit
Held one day before the HIMSS19 Conference kickoff, the Revenue Cycle Solutions Summit covered twelve sessions in eight hours. Here is my take on the topics covered on stage, and off. Back to the Future—2018 and 2019 Similarities My first observation was the awkward...
Top 4 Healthcare IT Topics for 2019
Do you ever wonder what healthcare IT editors are thinking about? Or what topics healthcare provider executives are most interested in? We’re curious too. That’s why we travel to Chicago twice a year to meet with media, journalists and association leaders—even if the...
Best Practices for Press Releases
As we kick off the new year, perhaps your marketing team is including press releases in your marketing or public relations plan for 2019. Whether you have product launch news to share at HIMSS19 or your leadership team wants to shout customer acquisitions from the...
What Makes a Successful Partnership—ComplyAssistant Q&A
Canon Sperrazza, Marketing Assistant for Agency Ten22 recently sat down with Gerry Blass, Ken Reiher and James Schroeder of ComplyAssistant, a healthcare compliance software and consulting provider, and Ten22 client, to discuss the value of partnerships, success...
Innovation in Media Relations Award Q&A with Beth Friedman
After Ten22 was awarded PR Daily’s “Innovation in Media Relations” award, Beth Friedman, Ten22’s CEO, offered her insight on how Ten22 arrived at their media tour strategy, and how they continue to be an innovative force in the world of healthcare PR. Congratulations...
Digital Summit Tampa: Back-to-Work Takeaways
How to Simplify Your Digital Marketing and Content Strategy (Hint: Include a Villain) Last month I had the pleasure of attending the Digital Summit in Tampa, Florida. Our team occasionally attends revenue cycle and health IT conferences so the marketing nerd in me was...
7 Critical DON’Ts of Lead Nurturing
Now that you’ve captured leads from your awesome landing page, those leads now need extra care and attention to turn them into viable sales opportunities. Enter lead nurturing. The ability to create and maintain strong relationships is essential to any buyer-based...
12 Tips to Avoid Common Writing Mistakes
What are the most common writing mistakes? More importantly, how do you avoid them? With this helpful tip sheet
“Headquarters, the lead has landed. Now what?”
The Mission of a Successful Landing Page Is Lead Conversion. "Tranquility Base here, the Eagle has landed." Forty-nine years ago this month, American astronaut Neil Armstrong spoke these words into his capsule communicator signaling to ground control the successful...
How to Tackle Writing Pitfalls—Tips from the Ten22 Team
For most writers, achieving excellence is a process that requires skill, perseverance, time and patience. Good writing doesn’t just happen. Even the most talented writers work hard to perfect their craft. In this month’s blog, the Ten22 team offers tips for overcoming...
Five Stages of Writing a Winning Speaker Proposal for HealthIT Events
The life cycle of writing a winning health IT speaker proposal is a process that parallels parenting a child’s growth and development. You love it. You hate it. But in the end all the trials and tribulations are worth it. After writing hundreds of speaker abstracts...
HIMSS18 – Discovering the Power of Innovation in HIT
Featuring educational and networking opportunities for more than 43,000 attendees, HIMSS18 upheld its place as the premier event for professionals involved in health information technology (HIT). Topics and trends included digital health, interoperability, cost...
HealthcareNOW Radio host, Carol Flagg invites Beth Friedman, CEO and Founder of Agency Ten22 as a guest speaker in podcast
Join Carol and Beth as they discuss how earned media placements impact a company's brand and that, along with thought leadership and quality content, developing trusted editorial relationships is the cornerstone for earned media placements.
Pubcon Meets Expectations and More
With Pubcon Florida 2018 coming up next month, here’s a little of what to expect based on my experience as a first-time Pubcon attendee last November. It’s safe to say I’m now a Pubcon follower! How Pubcon Compares with other Educational Events This conference...
Building Your HIMSS18 Media Plan: Eleven Tips for Success
Managing media relations at the HIMSS annual conference has changed dramatically over the years. The 1990s to early 2000s drew editors of numerous print publications several inches thick with stories and advertisements. Today, those magazines have folded or merged...
Healthcare Marketing Trends
Agency Ten22 recently caught up with John Lynn, health IT editor, blogger, and founder of Healthcare Scene and the Healthcare IT Marketing & PR Community (HITMC), to get his thoughts on the state of healthcare marketing. Here he offers insight into the unique...
Saving Journalism in the Evolution to Digital Content
Remember when we depended on B2B traditional media such as print? What we lacked in mass outlets besides broadcast for breaking news was gratified by well-crafted, informed storytelling, that is, journalistic style writing in its truest form. Today, instantly...
Asking Great PR Questions
Just before Gertrude Stein died, she asked: What is the answer? No answer came. She laughed and said, “In that case, what is the question?” To find the right answers or build the best content, you need to ask the right questions. At Agency Ten22, we conduct hundreds...
Blasting the Block: Sage Advice from Ten22 Healthcare Writers
Everyone is a writer. It just depends on how often. From emails to articles, we all put fingers on keyboards (and sometimes pen to paper) to share thoughts, opinions and lessons learned. Even Benjamin Franklin recognized the importance of the pen in his famous quote,...
4 Steps to Becoming a Remote Marketing Master
With the right environment and mindset, you can be the creative marketer you were destined to be. You scored a remote job! Congrats. No more long commutes. No more outfit planning. No more morning and evening traffic. It’s just you and your outfit of choice to do the...
Appealing to Providers in Healthcare Marketing
The 2017 Healthcare IT Marketing and PR Conference, which took place in Las Vegas in April, left attendees in the healthcare marketing community with quite a bit to chew on. From panels on content strategy to sessions highlighting SEO best practices, the gathering...
Marketing and Sales Collaboration: Four Steps Ensure Go-to-Market Success
Sales and marketing are two distinct and separate disciplines. However, both are equally necessary to produce a successful go-to-market initiative. Quick Review of Key Steps: Step one. Make marketing and sales leadership aware of the upcoming launch and agree on...
Outward Thinking Raises All Ships: Personal and Professional
I rarely finish an entire business book. Most leave me thoroughly overwhelmed or massively bored. However, “The Outward Mindset: Seeing Beyond Ourselves” by The Arbinger Institute changed all that. Not only does Arbinger’s latest work hit home for our growing Agency...
Three easy steps make sure you don’t waste time and money on user meetings
User meetings are expensive. Therefore many company executives are suspicious of what the actual value of a user meeting might be, other than a boondoggle. If not planned appropriately you might create a fun party, but not a revenue-generation event. The only thing...
5 Keys to Effective Engagement in Healthcare B2B
The high-stakes field of healthcare has seen an immense amount of change over recent years. Advancements in digitizing patient data, the shift to value-based care and the rise of consumerism in healthcare are a few of the major factors ushering the industry into a new...
5 Things to Remember for a Remarkable Logo
It takes a quick look, maybe two seconds, for someone to evaluate you. First impressions happen fast. In the blink of an eye, someone forms an opinion about you based on your appearance. The same holds true for your company logo. An impression of your company is...
Four Ways to Choose the Right Blog Topics for your Content Strategy
In healthcare IT and other B2B industry sectors, writing engaging and useful thought-leadership focused blog content is necessary for digital marketing—meaning SEO success. It’s also good for business reinforcing your brand. But what many fail to understand about...
Five Ways to Win with Speaking Abstracts
Are you casting a wide net - being strategic with marketing/sales teams when it comes to speaking engagements? So you’ve got a great topic. You have a subject matter expert willing to speak. Now what? WAIT! No, really – hang tight. There are three more questions to...
Rebranding on a shoestring budget (part 2 of 2)
In my previous blog (part 1 of 2), we checked off the first few steps to rebranding on a shoestring budget. Once you and the team have completed a brainstorming session, follow with these remaining steps to make your rebrand a success. Leadership buy-in Yes, this was...
Rebranding on a Shoestring Budget (part 1 of 2)
When I was team lead for our client Enjoin’s rebranding initiative, it took four months from the day they said “let’s do this” to the national conference where they unveiled the new look. Fast? I’d say so. All articles I’ve read about rebranding land somewhere around...
Pay vs. Pitch: Three Considerations for HIT Content
Agency Ten22 frequently meets with healthcare IT software and service companies. From CEOs to marketing managers, the same question always comes up: “Is it better to pay for content placement or earn opportunities through media relationships?” The answer is both! Paid...
How to use Google Spaces to improve SEO
The world of SEO can be bewildering and full of competing, often unsupported, claims (promises) for success on Google’s search engine results page (SERP). Arriving at the coveted top spot, or simply on the front page of results, remains the Holy Grail in terms of...
Giving back to your community–4 ways being involved can benefit your business
philanthropyphilanthropyGiving back to your community has many benefits. Volunteering on an ongoing basis allows you to cultivate strong relationships. It also simply feels good to advocate on behalf of a mission or cause for which you’re passionate. Volunteering can...
How big data can inform your writing – 3 tips
With the expansion of electronic health records, it’s easier to collect and analyze big data than ever before. In today’s digital age, data is also readily available online. This provides a whole host of opportunities for writers. With a little time and effort spent...
Choose colors wisely for design projects: 3 tips
When it comes to choosing colors for a graphic design project, there technically aren’t any wrong options. However, when used effectively, a good color choice—combined with an even better chromatic arrangement—can definitely enhance the final product and garner a...
Standing Room Only for your Presentation – The Power of a Customer Co-Presenter
You have an amazing topic and you want to share it to help improve your position as a thought leader…but now what? Truth be told, audiences show up for information, but they stay for the stories. Told well, stories can be the key to a compelling presentation that...
Ten22: What’s in a name?
Agency Ten22 is a public relations firm, offering strategic content and marketing services—focused on healthcare IT. To put it simple, we are passionate marketing professionals who network with lots of healthcare people. Our goal is to always simplify messages and put...
“We evaluated a number of agencies in our search for a marketing communications partner. Agency Ten22’s healthcare experience, breadth of services, and decisive methods and approaches elevated them from their industry peers in our selection process. The fact that they are a women-owned business was personally significant to me as a fellow company founder and female entrepreneur in health IT.”
– Stephanie Crabb, Co-Founder and Principal, Immersive
Resources
Expert advice delivered monthly to help your public relations and marketing efforts.