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Asking Great PR Questions
Just before Gertrude Stein died, she asked: What is the answer? No answer came. She laughed and said, “In that case, what is the question?” To find the right answers or build the best content, you need to ask the right questions. At Agency Ten22, we conduct hundreds...
read moreResources
Asking Great PR Questions
Just before Gertrude Stein died, she asked: What is the answer? No answer came. She laughed and said, “In that case, what is the question?” To find the right answers or build the best content, you need to ask the right questions. At Agency Ten22, we conduct hundreds...
read moreBlasting the Block: Sage Advice from Ten22 Healthcare Writers
Everyone is a writer. It just depends on how often. From emails to articles, we all put fingers on keyboards (and sometimes pen to paper) to share thoughts, opinions and lessons learned. Even Benjamin Franklin recognized the importance of the pen in his famous quote,...
read more4 Steps to Becoming a Remote Marketing Master
With the right environment and mindset, you can be the creative marketer you were destined to be. You scored a remote job! Congrats. No more long commutes. No more outfit planning. No more morning and evening traffic. It’s just you and your outfit of choice to do the...
read moreAppealing to Providers in Healthcare Marketing
The 2017 Healthcare IT Marketing and PR Conference, which took place in Las Vegas in April, left attendees in the healthcare marketing community with quite a bit to chew on. From panels on content strategy to sessions highlighting SEO best practices, the gathering...
read moreMarketing and Sales Collaboration: Four Steps Ensure Go-to-Market Success
Sales and marketing are two distinct and separate disciplines, however, both are equally necessary to produce a successful go-to-market initiative. Quick Review of Key Steps: Step one. Make marketing and sales leadership aware of the upcoming launch and agree on...
read moreOutward Thinking Raises All Ships: Personal and Professional
I rarely finish an entire business book. Most leave me thoroughly overwhelmed or massively bored. However, “The Outward Mindset: Seeing Beyond Ourselves” by The Arbinger Institute changed all that. Not only does Arbinger’s latest work hit home for our growing Agency...
read moreThree easy steps make sure you don’t waste time and money on user meetings
User meetings are expensive. Therefore many company executives are suspicious of what the actual value of a user meeting might be, other than a boondoggle. If not planned appropriately you might create a fun party, but not a revenue-generation event. The only thing...
read more5 Keys to Effective Engagement in Healthcare B2B
The high-stakes field of healthcare has seen an immense amount of change over recent years. Advancements in digitizing patient data, the shift to value-based care and the rise of consumerism in healthcare are a few of the major factors ushering the industry into a new...
read more5 Things to Remember for a Remarkable Logo
It takes a quick look, maybe two seconds, for someone to evaluate you. First impressions happen fast. In the blink of an eye, someone forms an opinion about you based on your appearance. The same holds true for your company logo. An impression of your company is...
read moreFour Ways to Choose the Right Blog Topics for your Content Strategy
In healthcare IT and other B2B industry sectors, writing engaging and useful thought-leadership focused blog content is necessary for digital marketing—meaning SEO success. It’s also good for business reinforcing your brand. But what many fail to understand about...
read moreFive Ways to Win with Speaking Abstracts
Are you casting a wide net - being strategic with marketing/sales teams when it comes to speaking engagements? So you’ve got a great topic. You have a subject matter expert willing to speak. Now what? WAIT! No, really – hang tight. There are three more questions to...
read moreRebranding on a shoestring budget (part 2 of 2)
In my previous blog (part 1 of 2), we checked off the first few steps to rebranding on a shoestring budget. Once you and the team have completed a brainstorming session, follow with these remaining steps to make your rebrand a success. Leadership buy-in Yes, this was...
read moreRebranding on a Shoestring Budget (part 1 of 2)
When I was team lead for our client Enjoin’s rebranding initiative, it took four months from the day they said “let’s do this” to the national conference where they unveiled the new look. Fast? I’d say so. All articles I’ve read about rebranding land somewhere around...
read morePay vs. Pitch: Three Considerations for HIT Content
Agency Ten22 frequently meets with healthcare IT software and service companies. From CEOs to marketing managers, the same question always comes up: “Is it better to pay for content placement or earn opportunities through media relationships?” The answer is both! Paid...
read moreHow to use Google Spaces to improve SEO
The world of SEO can be bewildering and full of competing, often unsupported, claims (promises) for success on Google’s search engine results page (SERP). Arriving at the coveted top spot, or simply on the front page of results, remains the Holy Grail in terms of...
read moreGiving back to your community–4 ways being involved can benefit your business
philanthropyphilanthropyGiving back to your community has many benefits. Volunteering on an ongoing basis allows you to cultivate strong relationships. It also simply feels good to advocate on behalf of a mission or cause for which you’re passionate. Volunteering can...
read moreHow big data can inform your writing – 3 tips
With the expansion of electronic health records, it’s easier to collect and analyze big data than ever before. In today’s digital age, data is also readily available online. This provides a whole host of opportunities for writers. With a little time and effort spent...
read moreChoose colors wisely for design projects: 3 tips
When it comes to choosing colors for a graphic design project, there technically aren’t any wrong options. However, when used effectively, a good color choice—combined with an even better chromatic arrangement—can definitely enhance the final product and garner a...
read moreStanding Room Only for your Presentation – The Power of a Customer Co-Presenter
You have an amazing topic and you want to share it to help improve your position as a thought leader…but now what? Truth be told, audiences show up for information, but they stay for the stories. Told well, stories can be the key to a compelling presentation that...
read moreTen22: What’s in a name?
Agency Ten22 is a public relations firm, offering strategic content and marketing services—focused on healthcare IT. To put it simple, we are passionate marketing professionals who network with lots of healthcare people. Our goal is to always simplify messages and put...
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