From a marketing perspective, a big lesson learned is that there’s much to discover at health IT conferences-beyond helping your sales team with pre-show promotions, marketing messages, collaterals and banners.

Springtime in Atlanta is best known for three things: perpetual pollen, colorful flora and enjoying our large, wraparound front porches. For health IT marketing and public relations professionals, spring is widely recognized as a season to learn, network and celebrate at the Health IT Marketing Conference (HITMC).

As an eighteen-year HIMSS convention veteran, I rarely come across a new meeting, reception or symposium. However, HIMSS19 was an exception. In conjunction with PerfectServe, one of Ten22’s long-term clients and a leading clinical communications vendor, I was invited...

Held one day before the HIMSS19 Conference kickoff, the Revenue Cycle Solutions Summit covered twelve sessions in eight hours. Here is my take on the topics covered on stage, and off.  Back to the Future—2018 and 2019 Similarities  My first observation was the awkward...

Do you ever wonder what healthcare IT editors are thinking about? Or what topics healthcare provider executives are most interested in? We’re curious too. That’s why we travel to Chicago twice a year to meet with media, journalists and association leaders—even if the...

As we kick off the new year, perhaps your marketing team is including press releases in your marketing or public relations plan for 2019. Whether you have product launch news to share at HIMSS19 or your leadership team wants to shout customer acquisitions from the...

Canon Sperrazza, Marketing Assistant for Agency Ten22 recently sat down with Gerry Blass, Ken Reiher and James Schroeder of ComplyAssistant, a healthcare compliance software and consulting provider, and Ten22 client, to discuss the value of partnerships, success...

After Ten22 was awarded PR Daily’s “Innovation in Media Relations” award, Beth Friedman, Ten22’s CEO, offered her insight on how Ten22 arrived at their media tour strategy, and how they continue to be an innovative force in the world of healthcare PR. Congratulations...

Now that you’ve captured leads from your awesome landing page, those leads now need extra care and attention to turn them into viable sales opportunities. Enter lead nurturing. The ability to create and maintain strong relationships is essential to any buyer-based...

What are the most common writing mistakes? More importantly, how do you avoid them? With this helpful tip sheet

The Mission of a Successful Landing Page Is Lead Conversion. "Tranquility Base here, the Eagle has landed." Forty-nine years ago this month, American astronaut Neil Armstrong spoke these words into his capsule communicator signaling to ground control the successful...